Aston Villa Strikes New Kit Deal with Adidas Amid Castore Controversy


Aston Villa has confirmed a switch from Castore to a new kit sponsorship with Adidas, ending the current season's deal. The club's billionaire owner Nassef Sawiris, who holds a stake in Adidas, played a part in this strategic decision. The change follows complaints from players about Castore's kits retaining sweat, leading to a 'wet-look' and discomfort, particularly for the women's team. Despite the issue, which Castore has promised to rectify, the brand remains in the Premier League, supplying Wolverhampton Wanderers and soon Everton. Villa's move to Adidas echoes Newcastle United's recent decision, hinting at a possible trend among Premier League clubs.
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